It’s a simple phrase that has become ubiquitous within the Patriots organization: “Do Your Job.”
Although many fans believe the three-word mantra originated as the driving force behind Bill Belichick, the slogan actually predates the arrival of New England’s storied head coach in 2000.
While being honored with the football legacy award at the Sports Museum’s 16th annual “The Tradition” Tuesday night, former Patriots linebacker Willie McGinest revealed that the backstory of Belichick’s famous expression begins in the mid 90’s when the Kraft family purchased the team.
“It was started by the Kraft family and the type of character guys they brought in,” he told the crowd at the TD Garden.