After both of their last Super Bowl victories — in 2014 and 2016 —, NFL Films produced a documentation focusing on the New England Patriots’ season and playoff run from the coaching staff’s perspective. No third installment of the series was made in 2018, courtesy of the team losing on the game’s biggest stage. However, the organization has decided to take matters into its own hands as it unveiled in late September.
The team created a documentary focusing on the people working behind the scenes: the football operations staff. While not affiliated with NFL Films, the documentation also carries the franchise’s organizational mantra as its name: Do Your Job.