As Tom Brady’s latest venture drops this winter: Brady, a line of men’s activewear, training clothes, and casual wear.
While this isn’t Brady’s first foray into the fashion space, this will be his first time developing a brand from scratch.
According to WWD, Brady is partnering on the project with cofounder Jens Grede, who’s partnered with Kim Kardashian on her brand Skims, and designer Dao-Yi Chow, cofounder of the streetwear brand Public School New York (and formerly of DKNY).
Brady has previously worked on fashion campaigns with UGG, Under Armour, and luxury watch brand IWC Schaffhausen.