Tom Brady’s clothing line, Brady Brand, has signed Jackson State quarterback Shedeur Sanders to a name, image, and likeness deal.
Sanders is the youngest son of Pro Football Hall-of-Fame cornerback Deion Sanders who is currently the head football coach at Jackson State, a historically black college in Mississippi that competes at the FCS level in football.
“Shedeur Sanders is the perfect ambassador for BRADY,” Brady said in a statement on Twitter. “He embodies everything we look for in a BRADY athlete and his character and values align perfectly with our brand.”
Under the Sanders’ leadership, Jackson State has raced off to a 5-0 start.