NEW YORK (AP) -- Lady Gaga is reportedly entertaining an unusual twist on her Super Bowl halftime show, which - though it's not confirmed - she could perform from the roof of the stadium. If that comes to pass, she won't be the only one making a big play for attention this year.
Advertisers from first timer 84 Lumber to veteran Hyundai are ramping up the marketing stunts in order to stand out from the crowd during the big game. Some will air live ads, ,or at least teasers for their campaigns; one will even shoot its commercial during the game.