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Thursday Night Football on....Twitter? NFL gives exclusive streaming rights to social media company

In 2016, 10 Thursday Night Football games broadcast by NBC and CBS will be available streaming on Twitter, the NFL announced Tuesday.

This is another step in the NFL's quest to host games on digital platforms. A year ago, Yahoo! streamed a Bills-Jaguars game that attracted a reported 33.6 million views.

"Twitter is where live events unfold and is the right partner for the NFL as we take the latest step in serving fans around the world live NFL football", said NFL Commissioner Roger Goodell. "There is a massive amount of NFL-related conversation happening on Twitter during our games and tapping into that audience, in addition to our viewers on broadcast and cable, will ensure Thursday Night Football is seen on an unprecedented number of platforms this season.