Feb. 3 marks the 15th anniversary of Super Bowl XXXVI, the night Tom Brady led the New England Patriots to an upset victory over the St. Louis Rams, 20-17, and kicked off what’s arguably the most dominant dynasty in NFL history. But when it comes to Super Bowl ads, there’s one organization even more dominant than the Patriots.
According to Ad Meter, a tool created in 1989 by USA Today to gauge public opinion about television’s most expensive commercials, Anheuser-Busch was responsible for the top-rated commercial for 10 straight years, from 1999-2008.