When the New England Patriots play the Minnesota Vikings in week 13, not all of the eyes will be glued to the action on the football field. After all, the NFL’s My Cause, My Cleats initiative is entering its third year and 20 members of the Patriots — including head coach Bill Belichick and quarterback Tom Brady — will participate and wear customized cleats on Sunday to show support for a charitable organization of their choice.
As the NFL announced earlier today, each team can designate one home contest over the next three weeks as its very own My Cause, My Cleats game during which customized gear will be worn by those participating.