The North Texas Tollway Authority’s main goal is to bring safety to the local highways.
With that in mind, it’s not afraid to have a little fun along the way.
The highway has featured two Super Bowl-themed signs. One, a not-so-subtle jab at the Los Angeles Rams, read: “If a Ram interferes with your car dial #999.” The reference, of course, is to the infamous missed pass interference call in the NFC Championship game – though theoretically, if an actual ram darted across the road and smashed your vehicle, you’d likely be encouraged do the same thing.