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Super Bowl merchandise sales up dramatically this year

More merchandise has been sold of the Super Bowl LII teams after they won their conference championships than teams in any of the last seven Super Bowl matchups.

Both Philadelphia Eagles and New England Patriots fans are doing their part to break records on Fanatics, the world's largest seller of licensed gear.

Eagles fans have bought 50 percent more gear so far than Seahawks fans did from the conference championship to the Super Bowl, the previous record.

The best selling jersey from the conference championship through Wednesday? Tom Brady. More Patriots No.