There was a time when New Englanders could get free Dunkin’ Donuts coffee the day after Patriots wins. During the 2015 season, literally millions of free coffees were given out as a result.
Dunkin’ dialed back the promotion before the 2016 season. Since then, customers enrolled in the Canton-based company’s perks program have had to settle for a Rob Gronkowski-inspired, 87-cent medium coffee the day after Patriots wins.
But now, the “Pats Win, You Win” promotion has finally come to an end. Despite Tom Brady and company’s season-opening win Sunday against the Houston Texans, local Dunkin’ customers were forced to reckon with a difficult reality Monday: Full-priced coffee.