In what may be the most ambitious public awareness campaign about American antisemitism since the 1950s, Robert Kraft, the billionaire Jewish businessman, plans to spend $25 million flooding television airwaves with wrenching depictions of hatred against Jews over the next six weeks.
The effort, launching Monday, will aim to show the advertisements to every American adult at least ten times — for a total of more than one billion impressions — and ask them to post a blue square emoji on social media to draw attention to antisemitism.
“We believe this is the most effective way to start a conversation with people across the country,” said Matthew Berger, the director of the Foundation to Combat Anti-Semitism, which is managing the project.