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Robert Kraft, at NFL owners meetings, backs Bill Belichick but maintains high standard: ‘You either execute and win or you don’t’

PHOENIX — As Patriots coach Bill Belichick nears the all-time coaching wins record, owner Robert Kraft is still holding the franchise to a high standard.

“I’d like him to break Don Shula’s record, but I’m not looking for any of our players to get great stats,” Kraft said Monday afternoon from the NFL annual meetings. “We’re about winning and doing whatever we can to win. That’s what our focus is now. It’s very important to me that we make the playoffs. That’s what I hope happens next year.”

Belichick has 329 career victories, which is 18 shy of matching Shula’s 347.