FOXBOROUGH, Mass. -- Rob Gronkowski as Jon Bon Jovi?
Indeed, as part of a promotional video for "Madden NFL 17," the always-playful New England Patriots tight end grows out his hair, dresses in 80s rock-star fashion, and sings to Bon Jovi's "Livin' on a Prayer" as if he's putting on a concert with his own Madden-specific lyrics.
"Your Madden roster's ready to rock! But you've got to fill it out; your offense needs to be more tough. So tough," Gronkowski sings as he thrusts his fist into the air in a concert-type performance.