The Rams’ 23-20 victory over the Bengals in Super Bowl LVI delivered a total audience of 112.3 million viewers across all platforms, making it the most-watched television program since the Patriots’ overtime victory over the Falcons in February 2017 (Fox, 113.7 million).
Excluding streaming and digital, the traditional television broadcast of the game averaged 99.2 million viewers on NBC, up 4 percent over the Buccaneers’ win over the Chiefs (95.2 million, CBS).
The rating, however, was down to an all-time low on network television for a Super Bowl (36.9 this year compared to 38.2 last year.) But that’s not unexpected given the trends in how television is consumed nowadays, and NBC made up the viewership in other areas.