New England Patriots tight end Rob Gronkowski continued cashing in on his marketable name.
Gronkowski, the eccentric star known for his play on the field and his playboy lifestyle off it, signed a multiyear endorsement deal with Monster energy drink. Financial terms were not disclosed.
"I feel like this deal was the ultimate deal for me," Gronkowski said in a statement provided to ESPN.com. "Monster Energy just fits my personality. The brand is great and just like the Monster (brand), I like beautiful girls, too."
Monster, the second-largest energy-drink brand in the U.