Some homophobic New England Patriots fans hiding behind screen names mocked the team on Twitter for displaying the Pride flag at Gillette Stadium to kick off Pride Month.
And the Patriots clapped back.
Like many pro sports teams, the Patriots shared Pride symbolism on social media Wednesday. Once viewed as risky territory, Pride celebrations are now commonplace across sports.
Nearly every MLB team is holding some sort of Pride Night this month alone. All 12 WNBA teams are celebrating Pride, along with the bulk of MLS clubs.
The NFL has turned its iconic shield rainbow, pink and light blue for the second straight year.