Patriots players’ reactions to Bill Belichick joining Instagram: For years, Bill Belichick dismissively referenced social media platforms by using intentional malapropisms like “SnapFace” or “InstaFace.” During his 24-season tenure as head coach with the Patriots, the chances of the eight-time Super Bowl winner joining Instagram appeared to be infinitesimal.
Yet with Belichick gone from NFL sidelines for the first time in half a century — and given his rapidly growing media presence — he recently announced his decision to create an account.
Given Belichick’s longtime stance against social media, this recent change of direction drew the attention of his former team.