The New England Patriots intend to greater commercialize the phrase "Do Your Job."
That's at least according to two filings with the U.S. Patent and Trademark Office, which were submitted last week by an intellectual property lawyer that works for the team.
One application expresses the intent to use "Do Your Job" on everything from jewelry to silicone bracelets to drinking cups, while another is for magnets and mouse pads.
Since last February, the Patriots have been the registered owner of the phrase for use in sporting events, but over the past year, the team has sold more gear with "Do Your Job" on it since first offering items with the slogan for sale in October 2013.