The National Football League is calling a new digital play for its video-game fans.
The league is teaming with game-casting service Twitch and publisher Electronic Arts on a weekly digital series covering news, tips and tricks about EA Sports' popular "Madden NFL" title.
The show, "EA Sports Madden NFL Live," is slated to air weekly on NFL.com and Twitch (at twitch.tv/NFL) Fridays at 12 p.m. ET, starting Sept. 25. Fans also can catch re-airing of the show on NFL Network every Friday at 4 ET. Segments from "EA Sports Madden NFL Live" also will be available on demand on NFL.