The National Football League has concluded that when it comes to chucking content onto the digital playing field, simpler is better.
Last year, the league launched NFL Now -- touted as a personalized online video network for gridiron fans -- as a new service with highlights, features and other content, separate from NFL.com and its NFL Mobile apps. In addition, the $1.99-per-month NFL Now Plus premium package offered even more, including instant in-game highlights and access to a trove of archive material.
But for the 2015-16 season, NFL Now will no longer be a separate service. Instead, that video programming will feed into the league's redesigned NFL Mobile app and other digital properties.