The New England Patriots are partnering with Socios in a deal that could lead to the National Football League’s first fan token.
The team announced Friday that it was the first NFL deal for Socios, a platform with an established presence in the European soccer world. Big-name clubs like Juventus, Paris Saint-Germain and FC Barcelona all have their own tokens on the site.
Socios’ made its foray into the American sports market in October when it announced partnerships with 24 National Basketball Association (NBA) teams. However, U.S. securities laws are seen to be a potential hurdle for tokens promising rewards for sports superfans, along with league-wide partnership implications.