A month into the season, with the New England Patriots off to a 1-3 start, sportsbooks had coach Bill Belichick as a 40-1 long shot to win coach of the year.
Two months later, Belichick is the consensus favorite and attracting a flurry of interest from bettors.
Belichick moved past Arizona Cardinals coach Kliff Kingsbury into the role of favorite this week at multiple sportsbooks, after New England attempted only three passes in a 14-10 win over the Buffalo Bills on Monday Night Football. Belichick is +125 to win the Associated Press's Coach of the Year award at DraftKings, where there has been an influx of bets on him over the past month.