In the 2018 NFL Draft, cap provider New Era gave each of the 32 franchises a draft hat that featured a unique mantra or slogan popularly associated with their identity. For the New England Patriots, that wordmark was “DO YOUR JOB,” a well-known catchphrase of head coach Bill Belichick that has filtered down through his player personnel base and often gets linked to The Patriot Way mythology.
This year, New Era announced that the “theme” for 2019 NFL Draft hats is state and city flags. The clothing company retailer has incorporated various elements from these flags in the corresponding hats of the franchises that call those places home.