On Sunday morning, just down the street from Heinz Field, something unexpected was shaping up at the new sportsbook at Rivers Casino in Pittsburgh -- significantly more money had been bet on the New England Patriots than the hometown Steelers.
That would change in the afternoon.
"Around noon, the love of the Steelers started showing up," Bill Keena, general manager for Rivers Casino, told ESPN shortly after the Patriots-Steelers game kicked off. "If you go do there right now, it's standing-room only and 90 percent of the people have Steelers jerseys on."
The sportsbook still ended up with more money bet on the Patriots -2.