The intrepid warriors at 345 Park Avenue have apparently been busy the last few months. Moving on from their color rush uniform campaign that left television viewers temporarily blinded, the quest for yet more revenue from apparel sales has ventured onward. Now it is new and unique hats for all 32 teams, to first be worn in public at the upcoming draft.
Interestingly the scoop on this exclusive story was not given to a traditional sports media outlet. The NFL knows those sports fans are already hooked on pro football. The sneak preview was provided to Maxim magazine, known for its titillating photo galleries and glamorous Hollywood celebrity profiles.