Samsonite is introducing a new line of business bags and has tapped three hard-working celebrities to appear in its new campaign.
New England Patriots wide receiver Julian Edelman, Insanity Fitness trainer Shaun Blokker, best known as Shaun T, and “Top Chef ” winner and celebrity chef Kristen Kish appear in the #WorkNotWork video series.
The videos, which were created by Connelly Partners, feature Edelman, Blokker and Kish carrying their Samsonite business bags through their work day while “I’ve Been Working on the Railroad” plays in the background.
“Formal business attire is more often the exception, not the rule.