A popular mantra has emerged with the Patriots during Bill Belichick’s tenure that encapsulates the team’s simple but effective approach: “Do your job.”
It’s become a saying synonymous with Belichick’s time in New England, but not everyone appreciates the expression. During the 2023 debut episode of the annual HBO series “Hard Knocks” — which goes behind the scenes with an NFL team during training camp — Jets defensive coordinator Jeff Ulbrich bluntly explained why merely sticking to the “do your job” approach isn’t good enough by his standards.
“It’s the mantra of our defense: Make a motherf***** earn every yard,” Ulbrich told his team during a meeting.