Uber’s new customer loyalty program might not be good for traffic congestion, but it could provide at least some solace to Boston residents, in the case that the New England Patriots lose to the Los Angeles Rams in Super Bowl LIII this Sunday.
The ride-hailing company announced Tuesday that it plans to offer free rides of up to $50 to users in the losing team’s city for up to an hour after the end of the game. The offer — dubbed “Unhappy Hour” — will be available to those enrolled in the company’s Uber Rewards program, which launched in a few select cities in November and recently expanded to both Boston and Los Angeles.