Tom Brady, Rob Gronkowski, and the rest of the New England Patriots may have triumphed in Super Bowl 51, but Melissa McCarthy won the night in the commercials game.
According to Ad Meter, a tool created in 1989 by USA Today to gauge public opinion about Super Bowl commercials, this year’s best commerical was Kia’s ad for its 2017 Niro featuring McCarthy as an environmental hero facing a number of physical setbacks as she tries to save the world. Other top performers included Honda’s “Yearbooks” spot, which includes a cameo from Acton native Steve Carell, and Tide’s “#BradshawStain,” which features a sleeveless Rob Gronkowski.