Exceedingly patient New England fans and the NFL’s Tampa Bay Buccaneers weren’t the only ones with raised eyebrows when Tom Brady rescinded his retirement announcement on March 13.
Samuel Adams Brewing, which not three days earlier had announced the release of a special beer to honor the retiring quarterback, was suddenly left to scramble. Can you release a beer marking the end of an all-time great’s career if his career isn’t actually over yet?
It turns out you can make it work. This week, Sam Adams is releasing “Greatest of Ale Time,” a beer celebrating Tom Brady’s return to the NFL, rather than his departure from it.