It's been a thoroughly bull market this season for custom-designed cleats, from Von Miller upping his own ante seemingly every week, to Antonio Brown honoring his heroes and paying tributes throughout the season, to the league-wide #MyCauseMyCleats celebration during Week 13.
That trend will continue Sunday night in Houston for Super Bowl LI. Over the last week at the NFL Experience in Houston, Microsoft has held a design contest in which fans used the Surface Studio and Surface Hub devices to draw out their ideas for a cleat design.