April Fool’s Day may be over but its outcome will be felt for a long time: Tom Brady announced that he had expanded his social media presence and joined Twitter — doing it in the most Tom Brady way possible, by posting a dad-joke level tweet about retiring and spending his spare time tweeting. And tweeting he (i.e. in arrangement with his social team, more probable than not) did, at least a couple of times.
But let’s start at the beginning and break down the GOAT’s first day on Twitter one-by-one.
Tom Brady’s profile
The Twitter account @TomBrady grew at a rate of about 1,000 followers per minute early on.