TAMPA, Fla. -- With Tom Brady leading the Tampa Bay Buccaneers to an NFC championship and a trip to Super Bowl LV, fans are gobbling up all they can in Brady and Bucs merchandise.
Fanatics, the NFL's official e-commerce partner, said Brady has become their best-selling NFL player ever for the two-week period between the conference championship and Super Bowl.
Sunday will mark Brady's 10th Super Bowl appearance.
The retailer also told ESPN that the Northeast is continuing to support Brady with the New England Patriots out of the playoffs.