NEW YORK (Reuters) - The 51st edition of the Super Bowl will kick off on Sunday, Feb. 5 from Houston’s NRG Stadium, pitting the New England Patriots against the Atlanta Falcons. The National Football League’s championship game is annually the most-watched television program in the United States, with last year’s game commanding 111.9 million viewers.
That massive audience makes the Super Bowl a prime spot for advertisers, who are paying 21st Century Fox Inc as much as $5 million for a 30-second spot. The game will air on U.S. broadcast channel Fox.
Below are previews of some of the commercials that will run during the Super Bowl:
The technology company will use New England Patriots quarterback Tom Brady to showcase its 360-degree video technology, which will also be used by Fox during the game to show replays.