There's a new stadium in town. Actually, in every town.
It's on Facebook.
Facebook Sports Stadium will debut at the NFL's conference championship games and then the Super Bowl. After that, the social media giant's first sports product will cover most major events around the world.
With 1.55 billion users, an estimated 650 million of them sports fans, it seems a natural place to gather for the kind of passionate conversation that accompanies virtually every pass, tackle and kick.
"Sports is inherently social and has been since the beginning of time," Facebook's Dan Reed says.