Bill Belichick made the “do your job” phrase a cultural staple during his illustrious two-decade-long run with the New England Patriots, however, to say the eight-time Super Bowl champion took inspiration for the motto would be an understatement.
During Belichick’s reign of dominance atop the AFC, New England was directly linked to their “do your job” attitude. Yet… the true story behind Belichick’s demeanor isn’t that simple. Former Patriots executive Scott Pioli brought the origin of Belihick’s “do your job” mantra to light, revealing that while the New England legend himself gets most of the credit, it was, in fact, another NFL great who coined the motto: Former owner of the then-Oakland Raiders Al Davis.