The next time you settle down on a Sunday to watch NFL football for free on Fox, CBS or NBC, you might want to offer thanks to Brian Rolapp.
As the National Football League's executive vice president of media, Rolapp has a great deal of influence over where those games are seen. The league's megabucks rights deals with CBS, Fox, NBC and ESPN run through 2022, but in the interim, Rolapp has begun to experiment in hopes of finding the best way to get football to a public that is quickly adopting new forms of mobile and streaming consumption.