Editor's note: On Oct. 12, ESPN senior writer Seth Wickersham's book, "It's Better To Be Feared," will be published. This condensed excerpt is from the chapters documenting the New England Patriots' historic 2007 season.
On Saturday nights before each game of the 2007 season, Tom Brady held a 20-minute meeting for the receivers and tight ends. He stood at the front of the room with a list of items to run through, making sure that everyone was on the same page. Sometimes, he used video. Josh McDaniels, who had been promoted to offensive coordinator in 2005, would attend as well.