In November, fresh off having players wear pink to raise awareness of breast cancer, the NFL put its coaches in camouflage as part of its "Salute To Service" campaign.
This is different than when teams were paid by the Department of Defense to stage patriotic/pro-military acts like bringing soldiers out on the field and asking the fans to cheer. Sen. John McCain, among others, ripped that as "paid patriotism" and humbled the league and its teams into returning $6.