Former New England Patriots coach Bill Belichick doesn't subscribe to the idea of resting starters at the end of the season. He made that clear during an appearance on the "Let’s Go!" podcast.
Team mentality and perception were two of the reasons why Belichick didn't like resting starters. It was all about treating players equally across the board. No one player is more important than another in Belichick's mind.
His way of doing things helped foster a great team culture and led to success for nearly 20 years with the New England Patriots.