In a news-making marketing campaign unveiled two months ago, Gillette posed an attention grabbing question in the wake of the #MeToo movement: “Is this the best a man can get?”
The commercial put a spotlight on holding men accountable for bad behavior, from sexual harassment to bullying to “toxic masculinity,” while casting aside old excuses like “boys will be boys” and emphasizing on setting an example for the next generation.
Now, signers of a Care2 petition are flipping the question back toward the Boston-based shaving company based on its connection to the New England Patriots, particularly team owner Robert Kraft.