The University of Nevada athletics department announced the "We Are Nevada" fundraising campaign on Thursday.
The campaign is the first major initiative of the Wolf Pack Athletic Association, which was recently formed for Wolf Pack donors, fans and alumni and to try to grow support for the school's more than 400 athletes.
The 'We Are Nevada' campaign is a crowdfunding initiative designed to generate funds for Wolf Pack sports programs and the Pack Excellence Fund.
The athletics department is facing significant budget challenges due to the effects of the COVID-19 pandemic.
In July, Wolf Pack athletics director Doug Knuth said Nevada’s budget deficit will likely be more than $10 million for the 2020-21 academic year, despite numerous budget and staffing reductions that have been implemented.