Big 12 teams have never had to muster enthusiasm to take on Texas or Oklahoma. The Sooners have won 14 Big 12 titles in the league's 24 years, including the past six. The Longhorns won the first Big 12 title in 1996 before adding two more in 2005 and 2009, and Texas' self-assuredness (school motto: "What Starts Here Changes The World") and standing in college football history elicits strong emotions from rivals.
But on Saturday, the Big 12's departing heavyweights will play their first conference road games since opting for the greener pastures of the SEC, which means the Sooners and Longhorns can expect even more hostility than usual.