I know this: Nebraska sophomore quarterback Adrian Martinez's detractors definitely should try to achieve greater understanding of "the collective."
When Verduzco, Nebraska's second-year quarterbacks coach, refers to "the collective," he's essentially reinforcing the notion that his starting quarterback is merely one cog on a team of several. Granted, the quarterback is the most important cog. But when a team's offense clicks at a high level, it typically means several parts are working well.
Although Verduzco tries to hammer home to his quarterbacks the importance of keeping "the collective" in mind, doing so becomes a challenge due to all the outside banter from fans and media, with the noise increasing when an offense and/or the quarterback struggles.