For John Cook, there's no such thing as a short trip to Hy-Vee.
So Cook and his wife, Wendy, plan accordingly on those occasions when she sends him to the grocery store.
"We live five minutes from a Hy-Vee," Cook says. "So it could be a quick trip. But the average time is 45 minutes."
He says he gets stopped in virtually every aisle. Then, cashiers also want to talk volleyball with the Hall of Fame coach, and he unfailingly obliges.
"Every time I have an interaction with someone about Nebraska volleyball, it's a chance for me to promote our program, to make a connection, to solidify someone's opinion of our program, or to build a new fan," Cook says.