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Sipple addresses the ‘why’ in sports writing to Exec Club

Program chair Tim Brusnahan (left) with Journal Star sports columnist Steve Sipple at Monday's Executive Club luncheon at the Nebraska Club in downtown Lincoln.

Mark Schwaninger

Lincoln Journal Star sports columnist Steve Sipple has been writing columns for more than 13 years. He’s getting pretty good at it … because he’s figured out why.

“The critical one certain word that sports writers have to try and figure out is ‘why,’” Sipple said on Monday to Lincoln Executive Club members at their weekly luncheon at the Nebraska Club in downtown Lincoln. “Especially for a columnist, my job is to answer to it.