Tim Miles, then in his first season as the Nebraska men’s basketball coach, remembers vividly shooting promotional videos, imagining the atmosphere and excitement in his program’s soon-to-be-new home, sparkling Pinnacle Bank Arena.
Part of that objective was to sell season tickets for an upstart program making a significant change.
“And you certainly know right away you’re going to get this huge bump of attendance because of the new building,” Miles said.
Sure enough, Nebraska fans purchased every season ticket for that 2013-14 season, the first in Pinnacle Bank Arena. And they helped Nebraska bust an NCAA Tournament streak that had dated to 1998.