LINCOLN, Neb. -- New Nebraska athletic director Troy Dannen expects revenue distribution in college sports to become more performance-based over time, resulting in an "eat what you kill" model.
Dannen, hired at Nebraska last month after less than six months with Washington, told ESPN that the future model for the College Football Playoff will mirror what will happen around the greater college athletics landscape. Last month, the CFP and ESPN agreed to a six-year, $7.8 billion contract with a revenue distribution plan that will give Big Ten and SEC schools more than $21 million annually, significantly more than schools from other leagues.