Name, Image, and Likeness - NIL - goes into effect TODAY. This is one of the biggest developments in college athletics, EVER. CAPITAL LETTERS EVERYWHERE!
I got the chance to interview Boost Mobile’s CEO Stephen Stokols about NIL.
Boost Mobile is sponsoring Hanna and Haley Cavinder, twin guards on the Fresno State women’s basketball team. The Cavinder twins have one of the biggest social media followings of any current NCAA athletes as between them, they have over 5 million total followers across Twitter, YouTube, Instagram and TikTok.
One area in which NIL will be interesting - it may benefit small business more than it will massive companies like Verizon, Nike, etc.